SEO company kolkata India – AEM Technologies -

Retaining visitors in your web site and revisiting of customers are the prime challenge for organizations among millions of websites available in internet now days.

The primary objective is to get a customer in right page of your website through search engine, online advertising or referral sites. The landing page should be interest specific so customer can easily find the relevant information about the product or service being searched. Linking advertisement in relevant pages significantly reduce bounce rate of potential buyers. To do so it is also suggested that you can provide same information similar to your advertisements to the title of the landing page, which give a feeling to the customer that they have came to the right place they searching for. Reduction of bounce rate can be achieved by providing promotional information, offers at the same page to keep customer there for some more times.

Making a home page with fast loading and clear information also attract customers and that can be increased with some more steps like including clear and easy navigation, site search functionality, branding the product or service, special offer, and if  possible customer chat functionality or customer helpline number there. For promoting product or service it is recommended to use easy term or description for that service or product and clear categorization of your product or service. Some category can be on price basis or even there can be some categorization on product or service nature basis. The ultimate target is to help the customers to find easily what they need.

If you are enclosing customers site  search functionality be some creative, allow them to sort out the search result as per their need and choice and it is always suggested to keep a simple but clear informative placement of search result page .

After search keep the option for getting the product or service details without leaving that page or better put a comparison choice among selected results after that.

These are some basics and simple techniques but in a long run it would increase the loyal visitors for your website . If you are not sure about design accuracy and content placement in your site it is always recommended to use Google webmaster central tool freely available from Google for improvements.

The web site is the face of your organization and it in other ways draw customers to your organization. The potential buyers may not know your organization name but he search the relevant keyword associated with the product or services you offer. Here comes your chance to show your website in front of him by SEO. Immediately via search engine the potential client know your name and become interested to buy your product and service. If you consider the following facts you may think twice for SEO.

• 85% of Internet users find websites through search engines all over the world.
• 90% of Internet users do not go past the top 30 search engine results[mostly not beyond first three pages]. They simply type something else means other relevant keywords in if they can’t find a relevant site.

Though there are other ways of representing of your site in search engines by paid search concept still SEO has some benefits over those paid searches as follows: Local or global presence: Selecting your keywords or phrases to target your audience, SEO ensures that your website is found globally or locally by those who require exactly what you offer as service or product. High Visibility Once a website has been optimized with major search engines, it will increase the visibility of your website in search engines. More people will visit your website and it will definitely the reputation of your organization. Targeted Internet Traffic Campaign increase the number of visitors for your website for the targeted keywords or phrase converting those visitors into potential customers is one of the arts of SEO. It is the only campaign which can derive targeted traffic through your website leading more sales. High ROI An effective campaign can bring a higher return on your investment than any other type of marketing for your company over internet. This will therefore increase your volume of business ultimately. Long term Effect Once a website obtains position through a campaign, it should stay there for long term as opposed to PPC (Pay Per Click). SEO is a cost effective and long term solution than any other search engine marketing strategy. Keeping in mind the SEO is an investment which would benefit your business as well as your investments like print advertisements or electronic media advertisements.

On page SEO for search engine optimization  is  mostly one time job for web designers. It is to ensure  sure that your website is as search engine friendly as possible. Here are  some  quick guide for on page SEO best Practice.

• The landing page of your web site is most vital for the impression as well as for SEO . Be sure the title and meta tags are properly arranged and present with relevant keywords. Meta tags are included in the <HEAD> of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords. The description tag-Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links. The keywords tag-Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are viewed. It is a good idea to review your keywords and make sure that they are specific to your page content.

• Take care so you do not have duplicate title or meta tag throughout the web site.

• You should have relevant keyword and unique content on every single page.

• Make sure you label the different headers on your web pages using H tags.

• Be sure that your web page URLs are SEO friendly and Use hyphens or underscores to separate words in the URLs. SEO professionals agree that dynamic URLs are not very appealing to web spiders, while static URLs have greater visibility.

• You must carefully label all of your images with relevant and descriptive alt attributes. What you should do it create an ALT tag that is relevant to the picture, so it gives the user a good experience, including the visually impaired. The ALT text is indexed in search engines.

• Use 301 redirectors to maintain uniformity of your site URL. If you have to change file names or move pages around, it’s the safest option. The code “301″ is interpreted as “moved permanently”.

• Your code must be valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validation to check your markup and CSS. Bots love semantic code and are more likely to crawl and index your pages faster and more frequently. This is important to keep in mind, as most sites are constantly updated and everybody  want their fresh content to be indexed as soon as possible .Furthermore, W3C validity may begin playing a larger role in search algorithms and Validation is also key for compatibility across different browsers, and for emerging technologies like the mobile web.

Google is modifying with time by changing the search result pages than previous one. The company is adding a new left-handed navigation panel to search results pages, adding some visual users tools to help focus their query. What will show up on this new left panel depends what a search phrase is given in search box..

Search for” web designing” and you will get in left panel options to choose from like Images,Videos,News,Blogs,Updates,Books,Discussions,Shopping and  mostly it depends on search contents .

For some type of searches, Google will also show a link to its “Wonder Wheel,” which was previously difficult  to find out. That feature, which the company introduced last spring at its Searchology conference, offers a visual representation of related searches and it helped a lots to the users who are searching seriously on some specific contents or latest news updates.

Google Wonder Wheel is a wheel (of wonder) which shows related search terms to the current searched query and thus enable you to explore relevant search terms which might be the ones you originally wanted to search for, or simply give you more options to gain more information and that was originally introduced by Google in May 2009.

Another interesting feature is search on the time line basis Any time,Latest,Past 24 hours,Past week,Past year,Specific date range .Simply lovely concept everybody should experience.

The word “Links” means referring a website in web . The referral links can be of two types

1. Incoming Links / Back Links
2. Outgoing Links / referrals

Back links are most vital because they are supposed to be a measure of the popularity of your web site among the Web audience. There are good and bad back links. Good back links are from reputable places or renowned  websites – preferably from sites with alike contents and  theme. These links help to gain  search engine ranking. Bad back links come from non authorized places like the sites which differ in theme and contents  and the sites that do business with links .  You must avoid to get links from those sites. If there are a few  back link with your site , don’t upset  - buying links is an established practice and if you are serious about SEO, you must need to consider it. To start with you  should consider some free alternatives like  Web directories, for  http://dmoz.org  or  http://dir.yahoo.com.

After that you must find the relevant sites which are good in internet and maintain updated contents for its users . Then your job is to contact with the webmaster and asking the back links from their sites in return you can provide back links to that websites as well. It is a continuous job and monitor your back links in some regular intervals.

Keyword  plays a vital role  not only in quantity but as well as the quality  – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more than  if you have the same number of  keywords at the bottom of the page. The reason is that the URL (Uniform Resource Locator or the domain name ), html file names and site directory names, the page title, the headings for the separate sections of the page  are more important than ordinary text on the page if you consider SEO .If you have the same keyword density as your competitors but you have keywords in the URL definitely you are the winner . At the same time you must be very careful that to choose the keyword in the domain the domain name become longer so as a result it would be very difficult to remember the domain name for your  potential customer. So sometimes it is better to concentrate on the domain name so it become shorter to remember which ultimately add the retention value of your site and products .  File names and directory names are also important because  search engines will give preference to pages that have a keyword in the file name. The page title and headings are two other areas of concentration for seo (search engine optimization). Never leave any page untitled and always provide a relevant title in that page which truly reflect the contents of that page . The headings of different sections of your website should contain proper keywords for betterment f SEO but to become over concentrated for search engine optimization  a company must maintain the limit of seven to eight words maximum for a normal heading otherwise the visibility may hamper for that seo enabled site.

When we think about keywords we must think about the main focus of the site. We always prefer keywords that are likely to be used to describe the site so there are relevancy of information. To achieve this goal thinking on themes on that site is would be much more helpful and this job mostly helped by SEO consultant or SEO company representative .In this aspect the site grows up around a particular theme or concept which in a long run help to achieve best organic SEO . In previous article we have discussed to use the keyword tool .
When we are considering the keywords optimization ,we must consider not only their relevancy to the site but also the expected monthly number of searches for these particular keywords. It is somewhat proven that often narrow searches are more valuable because the users that visit the site are those that are genuinely interested in the theme product or service of that website . If we sell service like article writing example, we can concentrate promotional articles , business articles like key phrases at the various section on the site. So, when we look at the numbers of search hits per month, we can consider the unique hits that fit into the theme of the relevant site for which we are doing search engine marketing.
The very next step we must concentrate is the keyword density for the previously chosen theme related keywords. Keyword density is a common measure of how relevant a page is. The higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords but we can decide that parameter as per our need and experience in seo .

We have already discussed about how search engine watch or see a website and there lies the significance of keyword. The most vital factor keyword selection demands a huge research and clear ideas about the target base of a websites customer or visitor. So after a solid research of customer base which may include customers from different places , a group of keywords can be suggested . The keyword suggested can be of mixed kind like highly competitive and medium competitive .
Sometime we may include one-word strings in keywords list but again decision depends on a good research work. So for optimization, the first thing we need to consider that the keywords that describe the content of a website is the best in its group and that are most likely to be searched by visitors to track or find that particular website.
Though no tool would guarantee the best result still the following two tools are very useful to everybody now a days . The first one is the Google keyword tool . The Keyword Tool provided by Google to get new keyword ideas and moreover if you are not completely satisfied you can try the Search-Based Keyword Tool, a new tool that will generate ideas that are matched to your website in the link.

Keeping in the mind the importance of content the keyword selection for SEO for a particular site is the first primary factor on which you can spend some reasonable time to concentrate and for future returns.

 All of you may be interested to get an idea about how search engine view your website . That ultimately may help you to design your website in a search engine friendly ways.The Search Engine view your page in following manners:

1.By Crawling your web site using spider like software. A text browser such as lynx can be a very useful tools for your ideas how your web page is most likely is being seen by search engine .

 2.By Indexing means identifying the words in your page that best describe the page and assign the page to particular keywords.

 3.By Processing , which means when a search request comes from user side, the search engine processes that request means it compares the search string in the search request with the indexed pages stored in the huge database.

4.By calculating Relevancy –i.e with the help of different algorithms and assigning weights for common factors like keyword density, one way links, and met tags. 5.By Retrieving the search results acquired by previous steps and presenting them properly in web browser so the end users can view that .

The reason behind building website is mostly to reach the customers over internet and informing them about your product and services .There are billions of web sites now a days hosted over internet. When you search some services or products over internet you have only two options

• Referrals from known websites by advertisements
• Search Engines like google, yahoo, bing , msn etc 

So if you don’t take proper care about Search Engine friendly website design, which is by other means known as on-page SEO or on-site SEO,you are increasing chances of loosing visibility of your website and as well as loosing potential customers in today’s highly competitive world.